The social network "faunavoice - my best friend" will be the first international network for international understanding, animal, environmental and nature conservation, sustainability, education, care and health, which exclusively connects animal lovers with other animal friends "globally".
A global platform for animal owners and animal lovers is created. The aim is to network communities of interest, strengthen communication about the animal world and create a unique knowledge database. The big difference to other social networks is the focus on the animal world and that all-encompassing. In this way the target group can be addressed specifically and a unique added value can be created.
The results of the test phase and the promotion of the German market are used as a basis for the creation of specific campaigns in US & UK. As a basis, evaluations of the potential user behaviour were scanned. Following various brainstorming sessions, a concept was developed that corresponds to the current ideal. Targeted market tests were conducted and the reactions of users to the concept were measured.
People from 194 countries around the world are interactively involved and sensitized in the sustainability network. All participants deal with the world in which they live. They research, observe, question, collect, arrange, film, describe, exchange their experiences without limits and rediscover environmental protection for themselves.
